Medical & Pharmaceutical Samples
- 5 years (most recently) as senior pharmaceutical/corporate writer for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller)
- 22 years as one of Chicago's most successful independent writers and President of Ardito Creative Enterprises (ACE), a full-service creative resource for national and international clients
- 3 years as a writer for Foote Cone & Belding Advertising Agency, Chicago. Noted leader in writing community. Helped start Independent Writers of Chicago (IWOC) and served as Charter President
- Diverse skills that combine pharmaceutical and healthcare writing expertise with vast writing experience in these arenas: consumer, business-to-business, retail, electronic, interactive, financial, promotion, journalism, audio visual, industrial and training
- Specialty in clever, inventive, engaging writing that adds impact and involvement to typically straightforward materials (like CVs)
- Written for world's largest businesses, facilities, institutions, and associations from Abbott Labs and Baxter to Walgreen's and Zenith
Hydrolipid Technology
And here's the evolution now. Same product, but totally rebranded and repositioned to fight eczema with Hydrolipid Technology. Locoid Lipocream (and total Rxs) never looked so good.
Locoid Lipocream
Meet the Double Agent (on the case with efficacy and elegance for Locoid Lipocream corticosteroid). The Double Agent did one heck of a job for 3 years then evolved brilliantly.
Meet Analpram HC®
No buts about it, a simple and pointed direct mail rhyme became an effective way to pitch OB-GYNS
Know and Grow
Here's a direct to consumer piece designed to grow caregiver knowledge about Severe Primary IGFD –a hormone deficiency that causes kids to be super-short. Fortunately, Increlex is on hand to cause these kids to sprout—not only hope but actual inches!
Promius™ Pharma Takes Flight
The challenge?
Launch a company and a product using branding and a creative platform that captures Promius Pharma's dedication to innovation and its unlimited potential.
The answer?
Turn to a Tangram, a Chinese puzzle with pieces that can be rearranged to form an infinite variety of geometric shapes. The company, like the puzzle, offers unlimited possibilities.