Services
Website Content
(Sticky, Clicky, Brand-Elevating)
- From scratch, starting from site map
- Makeovers—money-saving way to invigorate your site by massaging current content
- SEO—keyword research, meta-tag writing and adding of keywords to content to boost your rankings
Digital Print
(Gets opened, gets read, gets results)
- Online Newletters that are lively, engaging, fun, informative
- E-mail blasts with ingenious subject matter lines that increase "openings" by 30% to 60%. Super headlines, solid action-oriented content
- Blog Writing that's exciting. Check out www.jardito.wordpress.com for columns and recipes featured in "What's Happening Newpapers."
- Inventive business blogging—unique concepts and content with keyword placement
Print
(Tactile, Tactical, Creatively-involving, Action-Oriented)
- Newsletters
- Ads
- Brochures/collateral
- Direct mail
e-Mail Sharpening
(Have Them at "Hello." Lead Them to Buy)
- Regular e-Mail editing/writing to:
- Create and sharpen sales
- Emphasize competitive distinctions
- Bulletize benefits
- Get a meeting
World Class Taglines
(Beginning with Grainger, Ranging Far Beyond
) - Super taglines for Fortune 500 companies, a Michigan Ave. dentist: "Bring
your smile to life" and dozens more
Concepts 4 Hire
(Inspired, Inventive, Campaign Frameworks)
- Amazingly clever concepts that propel communications of all kinds, drive a campaign, make a meeting, win accounts
Sales Force Training & Communications
(Breakthrough Breakout Sessions, Unique Team- building Games, Inventive Educational Materials)
- A 90-page rep binder on potassium loss turned into a murder-mystery; an awesome sales force cell-phone photo safari; cooking up team-building in the kitchen—we reign for sales training
Humor
(Funny that's on the Money for Business)
- Live humor shows at McCormick place, national sales meeting skits, videos that leave 'em laughing and learning; humorous speeches for CEOs
Promotions
(That Cause Commotion and Stimulate Sales)
- Happy Meal Boxes for Mickey D's, BK Kid's Club Comic Book Adventures, Cereal box games for Cap'N Crunch, Life Cereal, FSI's, POP
Naming
(Names that Capture Brand Essence and Distinction)
- "Common Ground"—the name for a new Elgin Community playground; "Simply Right—lighter Aunt Jemima syrup; "Head Start a la Carte"— Kraft Instant Oatmeal. You name it, (I probably did)
Elevating Elevator Speeches
(Knock 'em down when you stand up)
- Work with the "Master of half-minute magic" (me) to create several 30 second elevator speeches that floor people and elevate business