Jim Ardito always gives you your...




      "WORDSWORTH"

                                      
                             E-MAIL OPEN RATE MASTERY

Welcome to my blog you wonderful readers. In this case, it's a blog/article or a "bloglical," which is a coined phase that clearly makes little sense or cents. What's the matter with you and the rest of us? One cause may be the electronic malady known as "Poor e-mail open rate," an affliction spreading like (what's the appropriate term?), oh yes, "crazy," since we all receives dozens of e-mails a day. 

Why should someone open your e-mail versus a 20% Door Buster from Old Navy? Because you've learned tricks of the writing trade offered by Wordsworth (and many  blogger contemporaries). You've paid attention to the first rule of e-mail success:  

1. Start with an awesome subject matter line. . Nothing else matters, really. If your e-mail doesn't get opened, the door is shut no matter what you're saying or selling. And it's shut a lot according to this survey:   

•  Open rates in the United States averaged 19.9%. or 1 out of 5 according to the 2012 Silverpop Email Marketing Metrics Benchmark Study

Here are 4 More Click-through Rules of Thumb:( with more to come)  

2. Keep the characters short--only 28 to 29 characters is recommend, which is not a ton to work. Here are stats showing open rate and click through rates by subject line length.